Reliance Gifts offers a wide variety of beautiful licensed merchandise products like One
Direction, Justin Bieber, Hello Kitty, Betty Boop, Angry Bird, Marvel, Star Wars and many
more along with our own brands.  We offer entertaining, educational and useful products for people of all ages. Reliance Gifts is a retail online store based in London, UK. We offer a wide variety of amazing branded character products for kids, such as branded mugs,
handbags, jewellery, wallets, figurines, photo frames, health and beauty, stationery and many more. We have gifts for men and women as well which includes aprons, bags, wallets, mugs, suit covers, cufflinks etc.

We always strive to provide a large choice of options so that you can find that one special gift for that one special person in your life! We want you to truly enjoy your shopping experience with us, therefore providing quality products and excellent service is of utmost importance to us. We will strive to exceed all your expectations in quality and service. We are constantly coming up with new brands and products, which get added to the existing range to make it more exciting for our customers. We look forward to a long-lasting relationship with our customers to give them a delightful experience. Our website has an easy to browse menu which helps our customers to get their choice of product easily.

Dhiren Patel


How it started

Dhiren Patel, the founder of Reliance Gifts, hails from a small agricultural town called Ghamij and holds a degree in Mathematics. He has had a passion for numbers since childhood, and has over 8 years of experience in business, combining his management skills with his mathematical knowledge.

Despite his success, Mr. Patel remains down-to-earth and is actively
involved with BAPS in the UK, one of the largest and most active Hindu organizations
within the Indian diaspora. The roots of BAPS in the UK stretch back to the
the post-war era of the early 1950s, and Mr. Patel is proud to be a part of its

Mr. Patel's journey with Reliance Gifts began by selling a small amount of
stock online, and in a few months, he realized the potential of selling
products online. In April 2015, he got a 2000-square-foot warehouse, and the
company Reliance Gifts UK Ltd was born.

The business saw significant growth in just a few years, expanding from
one platform to many, and from retail to B2B. In 2018, new warehouses of 5000
square feet were purchased, allowing for a larger inventory and further
expansion. What started as selling products online on Amazon and eBay has now
turned into a thriving business empire.

Despite his success, Mr. Patel remains committed to his roots and actively
participates in community and religious events. His dedication to his work and
community has helped him create a successful and respected business, making
Reliance Gifts one of the leading brands in the UK's gifting industry.